New at Mall of Berlin: Build-A-Bear

With a focus on the future, Mall of Berlin is entering a new phase. After more than ten successful years as an established fixture on Leipziger Platz, a comprehensive repositioning is beginning. Build-A-Bear is bringing an extraordinary, interactive store concept to Mall of Berlin.

Build-A-Bear – The Most Fun You'll Ever Make

Founded in the USA in 1997, Build-A-Bear Workshop is a unique store concept that specializes in interactive retail. It allows customers, especially children, to design and personalize their own teddy bear or stuffed animal from scratch.

A new shopping experience

The Mall of Berlin is currently undergoing a profound transformation. Targeted investments, the restructuring of existing spaces and the integration of global brands are creating a contemporary shopping experience. In order to create generous sales areas for new store concepts, smaller retail spaces have been merged - creating space for strong brand presentations and modern store solutions. The Mall of Berlin, which will soon be fully let again, will continue to offer a unique shopping experience in Berlin with its wide variety of stores.

New impetus for Berlin's retail sector

Build-A-Bear's decision underscores the attractiveness of the location and confirms the center's potential in Berlin's retail environment. This modernization also marks the start of further developments: additional international brands are already in the starting blocks. The Mall of Berlin is thus sending a strong signal for innovation, further development, and the future of brick-and-mortar retail in the heart of the capital. For further information, please visit www.mallofberlin.de or follow the Mall of Berlin on TikTok (@mallofberlin) and Instagram (@mallofberlin_).